Discover how Sheraspace has transformed the interior design industry in Bangladesh, making high-quality design services affordable and accessible to the middle class.
Interior design in Bangladesh has traditionally been seen as a luxury for the wealthy, with the majority of people, especially in the middle class, unable to access such services. However, Sheraspace has completely transformed this landscape, making interior design accessible, affordable, and easy for everyone. With a unique approach to interior design through online consultations, Sheraspace has helped change how people view and experience design services.
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Sheraspace is a pioneering interior design platform that aims to make the world of interior design accessible to Bangladesh's middle class, which constitutes a substantial portion of the population. Historically, interior design services in Bangladesh were seen as expensive and time-consuming, making them unavailable to most people. Sheraspace has disrupted this norm by offering online consultations at affordable rates, breaking down the financial and logistical barriers that have traditionally kept interior design out of reach for the masses. With Sheraspace, interior design is no longer just for the elite; it’s for everyone.
The inception of Sheraspace can be traced back to the personal frustrations of its co-founder, Sarjeena Maodud. After completing her Master’s degree at University College London, Sarjeena returned to Dhaka in 2017, eager to explore new business opportunities. Her journey into the interior design world began with a home renovation project, which turned out to be a frustrating and disorganized experience. Despite spending significant time, money, and energy, the result was far from what she envisioned. This experience sparked a deep curiosity in Sarjeena, pushing her to find a solution to the challenges that many face in the interior design process.
Sarjeena teamed up with Nizam Farid Ahmed, a fellow entrepreneur, and together they co-founded Sheraspace in 2019. Their vision was simple: to create a platform that would bring affordable, efficient, and high-quality interior design services to people from all walks of life.
One of Sheraspace's most significant innovations was the introduction of the Online Interior Design Consultation service. This service allows clients to work with professional designers from the comfort of their homes, bypassing the need for in-person meetings and lengthy processes. Clients can access personalized design plans that include 2D and 3D visualizations, furniture arrangements, and overall themes—all for as little as 2,800 BDT per room. This affordable pricing has allowed Sheraspace to serve a wide range of customers, from middle-class families to small business owners seeking to redesign their spaces.
The success of this service lies in its convenience and affordability. Clients can connect with designers through a live video call, ensuring that any questions or concerns are addressed promptly, and the entire process takes about a week to complete. Sheraspace's approach ensures that design is no longer a privilege but something accessible to everyone.
Sheraspace offers a variety of services to meet the unique needs of its clients. These services can be broadly categorized into three major offerings:
Like many startups, Sheraspace faced its share of challenges, particularly when the COVID-19 pandemic hit in 2020. With the introduction of movement restrictions, the company’s traditional offline services, including physical installations, were halted. At this point, Sheraspace was forced to rethink its business model. This led to a pivotal decision to shift focus to virtual services. The shift allowed Sheraspace to cater to an even broader market, especially middle-class families and businesses looking for budget-friendly design solutions.
This adaptation marked a turning point in Sheraspace's journey, enabling the company to expand its services both domestically and internationally. Today, Sheraspace serves clients not just in Bangladesh, but also in the UK, Canada, and the United States.
The true impact of Sheraspace can be seen in the stories of its clients. One notable story involves a woman from Rajshahi, who reached out to Sheraspace for help in designing her modest tin-shed house. Despite initial concerns, the Sheraspace team worked with her to create a design plan that transformed her living space into something beautiful and functional. This story serves as a testament to Sheraspace's commitment to making interior design accessible to all, regardless of their financial status or living conditions.
To date, Sheraspace has designed over 4,000 spaces and earned recognition from major news outlets across Bangladesh. In addition, Sheraspace was invited to present its innovative business model at the University of Cambridge's business school, further cementing its reputation as an industry leader.
Sheraspace’s future is filled with promise as it continues to expand its services. The company aims to leverage emerging technologies such as artificial intelligence and automation to further streamline its processes and improve service delivery. By harnessing these technologies, Sheraspace plans to empower its designers and enhance the overall customer experience.
As more and more people seek affordable and efficient interior design solutions, Sheraspace is poised to remain at the forefront of this transformation. The company’s vision is clear: to make interior design accessible to everyone, ensuring that every space is a reflection of the individual or business that inhabits it.
Sheraspace has proven that great interior design doesn't need to come with a hefty price tag. Through its innovative approach and dedication to customer satisfaction, Sheraspace has redefined the interior design landscape in Bangladesh. Whether you’re looking to redesign your home or set up a commercial space, Sheraspace makes it easier than ever to achieve your design goals.
Links: 1) Bangladesh Government Portal 2) University of Cambridge Business School 3) Sheraspace Overview 4) Online Interior Design Consultation 5) Commercial Design Consultation
